How to use these examples
We wrote these examples for this guide. They are not messages from real customers, and nobody can promise how many replies a message will get. Use them as a starting point:
- Change everything in [brackets]. Nothing in brackets should be left when you send it.
- Keep it true for every company. One message goes to every company in a campaign, so do not name just one.
- Write the final version in your reader's language. Do it yourself, or ask someone who speaks it well. The app sends it exactly as you wrote it.
- Use your own words. A message that sounds like you reads better than a copied one.
Selling a service to businesses
For when you offer a service, like design, cleaning or bookkeeping, to one clear type of company.
Subject: [Your service] for [type of company] in [city]
Hello,
I am [your name] from [your company]. We do [your service] for [type of company] in [city], so that [the result they care about].
If that could help you, I would be glad to explain how we work in a short call. If someone else looks after this, could you pass this message on to them?
Best regards,
[your name], [your company]
[email] · [phone]
Why it works:
- The subject says what is offered and to whom, so the reader can sort it in a moment.
- It names one result, not a long list of services.
- The ask is small, and passing the message on is easy.
An agency writing for a client
Agencies send messages for their clients. The message goes out with the sender details you choose, so use the client's real name and contact details. Companies should know who is writing to them.
Subject: [Product] for [type of shop] in [country]
Hello,
I am [name], [role] at [client's company]. We make [product] for [type of shop], and we are looking for shops in [country] to stock it.
Would it help to see [a sample or our catalogue]? Reply to this message and I will send it.
Best regards,
[name], [client's company]
[email] · [phone]
Why it works:
- It is written in the client's name, with the client's contact details, so the shop knows exactly who is writing.
- It says plainly what the client wants.
- The reader can say yes without booking a meeting.
Ask the client to check the final wording and the list of companies before anything is sent.
Finding distributors or suppliers
For when you are opening a new country, or looking for a company to make or supply something for you.
Subject: Distributing [product] in [country]
Hello,
We are [your company], a maker of [product] based in [your country]. We are looking for a distributor in [country] that already sells to [type of customer].
Do you take on new brands? If so, I would be glad to send our catalogue and prices. If not, a short no is fine too.
Best regards,
[name], [role], [your company]
[email] · [phone]
Why it works:
- It says who you are and exactly what kind of partner you want.
- Naming the customers they already serve shows you chose them for a reason.
- A yes or no question is quick to answer.
Looking for a supplier instead? Turn it around. Say what you need made or supplied, and ask whether it is something they do. Write in the language of the country, and search in it too, as our guide to finding companies by keyword explains.
Proposing a partnership
For two companies that serve the same customers and could help each other, like a web designer and a printer.
Subject: Working together for [shared type of customer]
Hello,
I am [your name] from [your company]. We [what you do] for [type of customer], and many of them also need [what they offer].
Would you be open to a short call to see whether we could recommend each other?
Kind regards,
[your name], [your company]
[email] · [phone]
Why it works:
- It starts from what both companies share: the same customers.
- The idea is simple and fair to both sides.
- The ask is a conversation, not a contract.
A founder looking for first customers
For a new product, when you want your first customers and honest feedback.
Subject: A new [type of product] for [type of company]
Hello,
I am [your name], the founder of [your company]. We have built [product], which helps [type of company] [do one thing] without [a common problem].
We are looking for our first customers in [country], and your view would help us. Would you like to try it, or tell me what you use today?
Thank you,
[your name], founder, [your company]
[email] · [phone]
Why it works:
- It says plainly that the company is new, which is honest.
- Asking for their view is easier to answer than asking for a sale.
- One product, one benefit, one ask.
Make it yours
The best message sounds like you and fits your list. Read yours out loud. If a sentence sounds odd when spoken, rewrite it. Then check it against the checklist in How to write a contact form message worth answering.
When it is ready, save it in the app with your sender details. It stays in your account, so your next campaign starts from it.